I help founders and leadership teams unlock growth. As your Fractional CMO, I provide executive-level marketing leadership—combining strategic guidance, brand oversight, and performance planning—to focus your resources on what actually moves the business.

With 18+ years leading marketing across luxury, beauty, wellness, nutritionals, houseware and broader CPG products, I partner hands-on with your team to clarify positioning, build go-to-market plans, and install the operating rhythms, dashboards, and creative systems that scale. What I lead:

Transformational Brand Builder – Expert at reimagining mature and legacy brands into modern growth stories that celebrate their heritage while building future relevance.

Customer-Obsessed Growth Driver – Obsessed with loyalty, retention, and lifetime value as the ultimate formula for winning brands.

Category Expertise – Deep track record in CPG, luxury, beauty, wellness, and housewares with award-winning launches and category expansion.

Integrated Marketing Strategist – Crafts unified, cross-channel inbound and outbound campaigns that amplify brand equity, maximize ROI, and win in competitive markets.

Business Hacker – Unlocks measurable growth through digital acceleration, performance marketing, and innovative go-to-market strategies.

Mission-Driven Leader – Committed to creating impact for both organizations and the communities they serve.

Brand Reputation & Media Strategist – Protecting, promoting, and positioning brands to win.

Innovation & Product Award Leader – Creator of breakthrough products with millions of units sold and recipient of global product design and innovation awards.

Multicultural Marketing Expert – Over 100 cultures understood, engaged, and celebrated through authentic marketing; proven expertise in the U.S. Hispanic market and beyond.

Digital Commerce Leader & Continuous Learner – Equal parts strategist and executor, continually advancing in eCommerce, Martech, and digital-first ecosystems.

Direct Selling Innovative Brand Builder – Proven track record across billion-dollar public companies and small to mid-sized founder-led brands including, Tupperware Brands, Tupperware USA/Canada, Silpada/Avon Cosmetics, Princess House, and L’BRI PURE n’ NATURAL. Known for reimagining consultant and customer experiences